Matt + Olly

With fierce competition from a raft of innovative delivery apps, Just Eat had a perception problem, with many still seeing the platform as a place that only catered for the stereotypical, down and dirty Friday night takeaway. Yet the platform today offers so much more. Our ‘The Joy of Everyday’ campaign aimed to show how Just Eat fits seamlessly into people's lives beyond expectations. With a world of charming animal characters representing real people and their diverse food experiences, each moment is uniquely delightful and universally relatable, positioning Just Eat as the go-to for everyday convenience.

The creative uses the enchantment of puppetry and stop-frame animation to delve into the colourful lives of the characters; each one designed and handmade by the renowned Arch Model Studio, the team behind Wes Anderson's Fantastic Mr Fox and Isle Of Dogs.

In a world of uncertainty, one can always rely on Wimbledon to deliver: from immaculate grass to awe-inspiring tennis, nothing stands still. Greats like Roger and Serena may go, but new heroes rise, and so will the crowd once more. This juxtaposition between tradition and innovation was at the heart of the craft behind our ‘Always Like Never Before’ campaign; which through a hybrid of archive, CGI, illustration, and a novel soundtrack by electronic artist Hudson Mohawke, celebrated The Club’s iconic trailblazers, great rivals, mavericks and spirited legends who succeed in the face of adversity – to inspire us all – in yet more unforgettable moments at Wimbledon.

Creative Directors: Matt & Olly // Creative: Ran & Amanda // Directed by Ernest Desumbila @Iconoclast @sauvagetv // McCann London.

As billionaires and oil barons flood the big leagues, smaller local teams are being pushed to the sidelines. eBay, the world's most democratic marketplace, wanted to level the playing field. So during the ultra-expensive Transfer Window, we put World Cup Winner Roberto Carlos and England Lioness Eni Aluko within reach of humble Sunday League clubs by listing them on eBay for anyone to bid on. Not for millions, but for only £5.

Creative Directors: Matt & Olly

Creative Team: Jack & Connor

To tackle recent UK arts and music cuts, we decided to use the opportunity of celebrating the 50th anniversary of the iconic Superstar trainer to give back to our young, street-wear savvy audience. By partnering with music maestro and genre-pioneer Kano, we put a unique 3-bar gap (a nod to the trainer’s design) in his latest track Pan-Fried. To share his platform with un-discovered talent anywhere and everywhere, and to give the next generation of superstars a chance to shine.

The campaign featured teaser films, targeted OOH, an interactive microsite, a live touring studio experience, local radio, influencer-driven social, IGTV and an experiential finale.

Creative Leads: Matt & Olly // McCann London // Dir: Blake Claridge @Craftlondon

Plan International exist to advance children’s rights and equality for girls in a world where parity between men and women is still sorely lacking. Young girls are more often the victims of this imbalance; suffering from a lack of education, a risk of child labour, gender-based violence, unwanted pregnancies, as well as an overall lack of agency within their own lives. 

For the charity Plan International the work never stops. So, we created a global brand platform titled ‘Until We Are All Equal’ spearheaded by a category-disrupting idea, that inspired people to simply donate time, not money, to help us 'Beat The Clock', in order to close the World Economic Forum’s Global Gender Gap, which is currently estimated to be in excess of 131 years. 

Every second counts. And the work will never stop. Until we are all equal.

From pitch-winning idea to scintillating viewing, our Sky Broadband Sweat Room work delivered a ‘speed and reliability’ message to hardcore and mid-core gamers with a red-hot entertainment show, to ensure Sky Broadband was top of mind when gamers came to re-evaluating their internet provider.

It began with a cultural insight: being ‘Sweaty’ is a phrase used in the world of gaming to suggest a gamer who ‘tries too hard’. But to be a high-performing eSports pro, sometimes you need to break a sweat to reach the top. So, we flipped the term on its head to create The Hottest eSports Tournament on Earth (on a full fibre connection that was pure fire, of course) as players duked it out in the frenetic button-basher Street Fighter 6, to win a professional contract with Guild eSports.

The catch? The competitors wouldn’t just be sweating it out in game, but in a climate-controlled chamber that reached a whopping 150-degrees Fahrenheit. The Sweat Room allowed viewers to turn up the heat by dropping 🔥🔥🔥in the chat, as this experiential challenge played out LIVE across Twitter, YouTube and even Sky TV.

The first-ever sale on eBay was a broken laser pen. That’s right. Broken. Seemingly useless. Unable to startle a moggy or wave wisdom at a whiteboard. But SOMEONE, somewhere out there bought that thing, fixed it up, and found joy in it. It’s these humble yet inspirational beginnings that spark eBay’s sustainability mission and course through the veins of this infectious film, which aspires to land a world-changing behaviour that if it caught on, could make everything, a better thing.

Creative Directors: Matt & Olly // Creative: Misha // Directed by David Wilson @RiffRaff // McCann London.

Creative Directors: Matt & Olly // Creatives: Ran & Jenna // Directed by Tom Kuntz @MJZ // McCann London.

The official trailer for the 2019 Wimbledon Tennis Championships. From Everest being conquered, to Althea Gibson breaking expectations as the first woman of colour to become an All England Lawn Tennis Champion. Wimbledon has always gone toe-to-toe with headlines in populist culture, instigating epic stories time and time again. These legendary tales come to life like never before, to show Wimbledon has forever been in pursuit of greatness.

Creative: Matt & Olly // Directed by Elliot Dear @Blinkink // McCann London.

Keep Discovering directed by Michael Downing, Biscuit

Salad directed by Max Sherman, Blink

In 2018 we launched an ambitious, influencer-led campaign for Chivas Regal titled: Success is a Blend. A vast, continent-spanning project with a present-day POV. It went against popular Single Malts to champion Blended Scotch and turn the idea of ‘success’ in the category on its head; showing how success is no longer defined solely by material possessions or superficial statements (common cliches within Whisky advertising). For our modern audience success went far deeper than that. It was a blend of all that they are: the good, the bad, the generous, the rich, the flaws, fallibilities and everything in between. Because blended is better, in life and in Scotch.

Creative: Matt & Olly // Product directed and photographed by Ryan Hopkinson @Caviar // Global Editing/Direction by Alastair Graham // Diego Luna directed by Asif Kapadia. McCann London. 

Creative: Matt & Olly // Directed by Si & Ad @ Academy Films // McCann London. 

A book that delves into forbidden culinary sins, questioning conventional methods and pushing the boundaries of cultural fusion in the kitchen.

From an unfaithful variation of the Arancini ball coated in charred and blackened fresh herbs, the heretical act of turning the beloved cheese toastie inside out, to the sacrilegious marinating of Beef Ribs in an authentic blend of Chaat Masala from Gujarat (where the cow is sacred) and slow roasting.

Presented and printed (beautifully) in a biblical style and tone, full of typos, grammatical errors, nasty kerns, photographic mistakes and chatGPT glitches.

Article on Creative Review here.

On average we spend 7 hours a day working in front of a computer, where the only escape is wallpaper on a desktop. Kayak’s smart tool ‘Desktop Escape’ turned this existing behavior into a new retail space with unparalleled dwell time; by displaying wallpapers with the cheapest flights to each destination from the nearest airport, using real-time data. Linking travel inspiration to purchase. Transforming a medium that has been staring us in the face for decades.

Creative: Matt & Olly // Directed by Andreas Roth @RiffRaff Films // McCann London. 

Creative: Matt & Olly // Directed by Blake Claridge @Craft London // McCann London